Brand Film
Client
Globalogic a Hitachi Group Company
Role
Art Direction · Visual Development
Year
2025
Studio / Partner
CARTEL / ESTE STUDIO
Created for the launch of GlobalLogic's AI initiative, this campaign presents artificial intelligence through a visual language that feels optimistic, human and forward-looking. Rather than focusing on complexity, the project communicates innovation through clarity, motion and carefully crafted design.
Working closely with the agency, I led the artistic development of the project from visual exploration to final delivery. I established the visual language, directed the creative execution and guided the production to ensure every element communicated the campaign's vision with consistency and impact.
Directed by Cartel Studio, Art Direction: Alberto Carbonell
