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Globalogic
Created for the launch of GlobalLogic's AI initiative, this campaign presents artificial intelligence through a visual language that feels optimistic, human and forward-looking. Rather than focusing on complexity, the project communicates innovation through clarity, motion and carefully crafted design.
Year:
2025
Client:
Globalogic a Hitachi Group Company
Studio:
CARTEL
PARTner:
Ladyship
Role:
Art Direction · Visual Development
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Main VIDEO
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My ROLE
Working closely with the agency, I led the artistic development of the project from visual exploration to final delivery. I established the visual language, directed the creative execution and guided the production to ensure every element communicated the campaign's vision with consistency and impact.
/ RnD
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