Visual Systems
Client
Microsoft
Role
Senior 3D Design · Art Direction · Look Development
Year
2021
Studio / Partner
NotReal
Helping shape the visual language for the launch of Microsoft 365 Hub through CGI, motion and art direction.
Microsoft 365 Hub is a launch campaign introducing Microsoft's new hub experience.
I joined the project as part of the art direction team, helping shape the visual language through CGI and motion.
I worked as Art Director, defining new scenes, exploring compositions and shaping the overall visual direction as the project evolved.
As new animations came together, I continuously refined the lighting and look development to keep the visuals consistent across every scene. Having time to iterate allowed us to polish the project throughout production.
Some of my favourite frames were I was involved was the unfolding pages hero image and the Bright & Dark Mode room.
The final campaign combined CGI and motion into a cohesive visual system for the Microsoft 365 Hub launch. I also contributed to the project's final case study and continued supporting the art direction until delivery.
One of the things I enjoyed most about this project was having the opportunity to keep refining the work as it evolved. That iterative process helped us build a stronger final result.
Directed by NotReal Creative Direction: Valeria Moreiro, Milton Gonzalez Executive Production: Roberto Connolly Art Direction: Flor Tasso Animation Direction: Sergio Fuego Line Producer: Lucila Mansur, Joana Cabrera Storyboard Artist: Joana Cabrera 3D Design: Flor Tasso, Alberto Carbonell, Linus Zoll, Josefina Llano, Vitor Teixeira, Carolina Carballo, Davide Rubini, Valeria Moreiro 2D Design: Manuela Caceres, Joana Cabrera 3D Animation: Sergio Fuego, Oscar Pettersson, Macarena Mosquera, Juampi Sciaccaluga, Carol Erique, Milton Gonzalez 2D Animation: Joana Cabrera. Simulations: Edvin Cindrak, Simon Fiedler Rendering: Sergio Fuego Composition & Color Grading: Milton Gonzalez Sound Design: Zelig Sound Client: Microsoft Microsoft Team: Nando Costa, Anna Davies, Gretchen Thomas.
