Smart Loops
Client
N26
Role
Art Direction · Motion Direction
Year
2022
Studio / Partner
Este Studio
Smart Loops introduces an intuitive way to automate personal finances. The campaign visualises this experience through a playful motion language that transforms everyday financial habits into simple, engaging and memorable stories aligned with N26's digital-first identity.
I led the project's visual development in close collaboration with N26 Creative Studio, shaping the artistic direction and motion language across the campaign. From early visual exploration to final execution, I ensured every element worked together to create a consistent and engaging product experience.
Art Direction & Animation: Alberto Carbonell
