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Wizleep
Great sleep is an experience, not just a product. This campaign builds a calm and tactile visual world where softness, light and movement communicate comfort in a way that feels emotional rather than technical, creating a distinctive identity for a new generation of personalised mattresses.
Year:
2024
Client:
Wizleep
Studio:
Este Studio
Role:
Creative Direction · Art Direction · Motion Direction
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Main VIDEO
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My ROLE
I led the project from concept through final delivery, defining the creative vision and shaping every aspect of the visual language. From art direction and motion to the overall creative execution, I guided the production to create a cohesive brand experience that translated Wizleep's positioning into a memorable visual identity.
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