Creative Direction · Art Direction · Motion Direction
Year
2024
Studio / Partner
Este Studio
OVERVIEW
OVERVIEW
OVERVIEW
Saigu set out to challenge the conventions of beauty with products rooted in simplicity, transparency and natural ingredients. This campaign translates those values into a tactile visual world where light, material and motion work together to create an elegant brand experience that feels calm, contemporary and unmistakably human.
I led the project from concept to final delivery, shaping the creative vision and defining the visual language across every touchpoint. From art direction and animation to the overall creative execution, I guided the production to build a cohesive brand experience that expressed Saigu's identity through refined storytelling and thoughtful design.
