Visual System + Brand Film
Client
BOA
Role
Creative Direction · Art Direction · Motion Direction
Year
2026
Studio / Partner
Este Studio
Creating the launch campaign for BOA's new FS2 dial in collaboration with Cinco Design.
BOA FS2 is the launch campaign for BOA's latest dial system. Working alongside Cinco Design, we developed the CGI and motion assets that introduced the new product across the official launch event and social media.
As Creative Director and Art Director at Este Studio, I led a team of six artists while collaborating closely with Cinco Design to shape the visual direction of the launch campaign.
Completed in just three weeks, the project was built through constant collaboration and fast creative decisions. Leading a team of six artists, I helped define the visual direction, coordinated the creative work and refined each piece alongside the team until the final launch.
The final campaign was presented during BOA's official FS2 launch event and later adapted across social media, introducing the new product through a cohesive CGI and motion campaign.
Leading the creative team throughout the project was an opportunity to balance creative direction, collaboration and execution, delivering a complete launch campaign under a fast-paced production schedule.
YEAR 2026 Client BOA Agency Cinco Design Directed by Este Studio Production Angela Mestre Art direction Alberto Carbonell, Sam Seoane, Juan Coria 3D Animation Alberto Carbonell, Sam Seoane, Guille Llano 2D Motion Design Victor Angulo
