Black Friday is built around urgency, energy and discovery. This campaign transforms that momentum into a playful visual language where bold colour, dynamic motion and expressive product storytelling work together to create a shopping experience that feels vibrant, contemporary and unmistakably Miravia.
Working alongside the client and agency, I led the project's visual execution from early exploration to final delivery. I developed the art direction, established the motion language and guided the production process, ensuring every asset contributed to a cohesive campaign that balanced commercial impact with strong visual craft.
