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The Bank of Us
The Bank of Us explores a more human perspective on finance, shifting the focus from transactions to relationships. The visual language combines symbolic storytelling, abstract environments and cinematic motion to communicate trust, collaboration and shared value in a fresh and memorable way.
Year:
2026
Client:
BOA
Studio:
Este Studio
Role:
Creative Direction · Art Direction · Motion Direction
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Main VIDEO
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My ROLE
Working under a tight production schedule, I led the project from concept development through final delivery. I defined the creative vision, established the visual language and directed both the artistic execution and animation, ensuring every creative decision reinforced the project's narrative and emotional impact.
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