Product Feature
Client
BOA
Role
Creative Direction · Art Direction · Motion Direction
Year
2026
Studio / Partner
Este Studio
The Bank of Us explores a more human perspective on finance, shifting the focus from transactions to relationships. The visual language combines symbolic storytelling, abstract environments and cinematic motion to communicate trust, collaboration and shared value in a fresh and memorable way.
Working under a tight production schedule, I led the project from concept development through final delivery. I defined the creative vision, established the visual language and directed both the artistic execution and animation, ensuring every creative decision reinforced the project's narrative and emotional impact.
Directed by Este Studio, Art Director & Animation by Alberto Carbonell.
